Design
A template with the colours swapped takes hours. A custom design built around your brand and your sales logic takes dozens of them.
Hours, not pictures →
● Blog · 20 2026 · ~8 min read
How much does a website cost in 2026?
It is the question we hear most often — and the one that is answered honestly least often. Most agencies say "it depends" and invite you to a meeting. It does depend. But that is no reason to hide the actual numbers.
Below are the real price levels in Lithuania in 2026, what you genuinely get at each one, what you do not get, and which costs arrive later — after the invoice for building the site has already been paid.
The short answer
Three price levels in Lithuania
The market splits fairly cleanly into three groups. What separates them is not only design — it is how many actual working hours your project consumed.
1. Template or budget website — €150–500
At this level you get a ready-made template (usually WordPress or a website builder) with your logo, a few paragraphs and your contact details dropped in. It is typically one person working evenings, or a very fast job following a fixed routine.
What you get: a working address on the internet that you can print on a business card. A page that looks tidy on a phone. A contact form. That is better than nothing — and far better than a website last touched in 2014.
What you do not get: strategy. Nobody thought about the question your customer types into Google or how your page answers it. You usually write the text yourself (or it is generated and reads like everyone else's). There is no technical SEO foundation, no structured markup, and speed is average. Most importantly, nobody touches the site after launch. A year later it is exactly the same, only older.
Who it suits: a very early stage business where the priority is simply to exist online and have somewhere to send people from Facebook or word of mouth.
2. Mid-range custom website — €1,000–3,000
Here you are buying people's time rather than a template. Typically a 5–12 page site built around your business: a conversation about what you sell, to whom and what makes you different; a structure; written copy; a custom design; and a properly set up technical SEO foundation.
What you get: a site that sells rather than merely informs. A clear path from the first screen to an enquiry. Proper service pages (one page per service instead of one long list). Speed, a real mobile version, Google Search Console and analytics. Often a base layer of content that starts pulling in search traffic over time.
What you do not get: automatic traffic. A new website is not advertising — it converts visitors into enquiries. If nobody finds it, converting zero visitors still gives you zero. Ongoing work is usually not included either: once handed over, the site is yours, and keeping it healthy is either your job or a separate fee.
Who it suits: an operating business that already has customers and wants the website to work like a salesperson. For 2–20 person teams this is usually the right level.
3. Complex site or online store — from €3,000
Once you need an online store, a booking system, several language versions, a customer portal or integrations with stock and accounting software, the price climbs quickly. An online store realistically starts at €3,000 and easily reaches €8,000–15,000 when the catalogue is large and the processes are non-standard.
What you get: a system, not a page. Payments, shipping, product management, automated emails, reporting.
What you do not get: a cheap life afterwards. An online store is live software — it has to be updated, tested and secured. That is a permanent line in your budget, not a one-off.
Where the money goes
What actually drives the price
When you receive one quote for €400 and another for €2,400, the difference is not greed. It is how many of the items below someone will genuinely do.
Copy
The most overlooked and most expensive part. A good service page requires a conversation with you, a look at competitors and a few rounds of editing.
The copy is the salesperson →Functionality
A contact form is simple. Bookings with a calendar, payment and reminders is a project in its own right.
Every feature has a price →Integrations
Accounting, CRM, stock, email platforms, payments. Every connection needs testing now and maintenance later.
Connections break →SEO foundation
Structure, URLs, headings, speed, schema markup, Search Console. Cheap to do at the start; expensive to retrofit a year later.
Cheapest done upfront →
An honest comparison
One-off purchase or monthly plan?
It is a fair question and we will not dodge it. The answer turns on one thing: does your website simply need to exist, or does it need to grow?
A one-off purchase — you are buying a file
You pay, say, €300 (or €2,000), you get a website and it is yours. That is a genuine advantage: no monthly commitment, and the asset belongs to you. But a website is not furniture — it ages. Within a year it stops matching new browsers, within two it no longer looks current, it does not list your new services, and Google hands your position to businesses that keep adding to their pages. A one-off purchase means the day after launch is the best day of your website's life. From there it only gets older.
A monthly plan — you are paying for the site to stay alive
Instead of a single invoice you pay a fixed monthly amount, and in return the site is maintained, updated, expanded and optimised. The Startas plan from €290/month includes the website itself, the Google Business profile, a base level of SEO and AEO, and ongoing maintenance. That is not "renting a website" — it is a marketing channel that gets slightly stronger every month.
Let us do the maths
Option A: €300 once, €0 for upkeep. Across a year you spend around €375 including hosting and the domain. You get a static page that goes nowhere. In practice, a business card online.
Option B: €290 a month, so €3,480 a year. You get the website, the Google Business profile, an SEO and AEO foundation, maintenance, security, updates and continuous work on content — with no separate invoice for every small change.
The gap is roughly €3,100 a year. Is it worth it? That depends on one number: what a single customer is worth to you. If your average job is €500, the plan needs to bring seven extra customers a year to pay for itself. If you sell B2B and a client is worth several thousand, one is enough. If your average order is €25 and your customers all come from one street, the maths does not work — and we will say so.
When a one-off purchase is genuinely the right call
Honestly: fairly often. If you need a simple business card online — address, phone number, a few sentences about what you do — and you are not planning to grow, launch new services or compete in Google, paying monthly makes no sense. Buy a tidy website for €300–800, keep the hosting paid and get on with your work. The same applies if your customers arrive only through referrals or public tenders and the site exists mainly to prove you are a real business.
A monthly plan is for a different group: businesses that want more enquiries than they get today, that treat the website as a sales tool rather than a formality, and that have no time to track updates, rankings and content themselves. Paka Media is built for that second group. If you are in the first, we will tell you plainly in the first conversation — not after a contract is signed.
Practical advice
How to judge the quote you have been given
Before signing, ask three things: who writes the copy (you or them), what happens to the site after launch (who updates it and at what cost), and who owns the domain and the logins (it must be you). If any of those answers is vague, the price on the quote is not the final price.
Common questions
Website cost — frequently asked questions
How much does a simple small business website cost?
A simple template-based website in Lithuania in 2026 costs roughly €150–500, while a custom site built around your business with written copy and an SEO foundation runs €1,000–3,000. On top of that come hosting (€40–150 a year) and the domain (€10–20 a year). If the site also has to attract customers rather than just exist, budget for at least the mid-range level or a monthly plan where maintenance and SEO are already included.
Why is one quote €400 and another €2,500 for "the same thing"?
Because it is not the same thing. The cheaper option normally uses a ready-made template, leaves the writing to you, and nobody touches the site after launch. The more expensive one buys people's hours: a conversation about your business, a structure, a custom design, written copy, a technical SEO foundation and testing. The difference is invisible on day one and obvious after six months, when one site starts producing enquiries and the other just sits there.
What costs come after the website is launched?
Hosting and the domain (about €50–170 a year), updates and security (€20–80 a month if bought separately), writing new pages, and ongoing SEO work. These are exactly the lines people leave out when they ask what a website costs, and over a few years they add up to more than the original build.
Is a monthly plan better than a one-off purchase?
It depends on your goal. If you only need a business card online and are not planning to grow, a one-off purchase at €300–800 is a perfectly sensible decision. If you want more enquiries and want the site maintained, updated and optimised, a monthly plan from €290 a month usually pays back faster, because it already includes the website, the Google Business profile, an SEO and AEO foundation and ongoing maintenance. A simple test: if the plan needs to bring seven customers worth €500 each over a year, and you believe that is realistic in your field, it is worth it.
Can I start cheap and upgrade later?
Yes, and it is often the sensible route — as long as the domain and all the logins belong to you rather than to whoever built it. Then the site can be improved or moved later with no negotiation. The one case where a cheap start works against you is a closed platform you cannot export your content from.
Strategic growth partner
Is your business ready for serious growth?
Get in touch. As your strategic growth partner we take care of all your marketing — so you and your team can focus on what you do best.
- Strategy and execution in one place
- You do your work — we grow your pipeline
- Clear pricing, no long contracts
Or reach us directly: info@pakamedia.lt