Invisible in Google
Search "service + Kaunas" and the business is nowhere on page one, and not in the map pack either. Customers simply pick one of the three competitors they see first.
The traffic goes elsewhere →
● Illustrative scenario · Model example · Not a client story
Illustrative case: the first 90 days with Paka Media
Paka Media launched in 2026, so we don't yet have a client whose story we could show. Rather than invent one, we're showing what we can actually stand behind: our working method and real market data, laid out as a concrete 90-day plan.
The scenario: a six-person service business in Kaunas — say a beauty salon or a dental clinic. Dated website, messy Google profile, few enquiries. This is what the first three months together would look like.
Please read this first
This is a model example based on real market data and our working method, not a specific client's story. We'll publish real results with client consent.
There are no company names on this page, no testimonials and no "achieved" numbers. Every figure below is a projection, written in the conditional: this is what the work would look like, and what it would be reasonable to expect.
Model scenario
Conservative projections
No invented clients
90 days covers
Website
Google profile
Measurement
Ads
Reviews
SEO & AEO
Part 1 · The scenario
The starting point
This picture repeats itself in almost every small service business we talk to. The business runs well and the staff are good at what they do — but online, it's practically invisible.
An old, slow website
Built six to eight years ago, awkward on a phone, slow to load, contact form buried at the bottom. Service descriptions and prices are out of date.
Visitors leave within seconds →Almost no reviews
The Google profile has three old reviews, no opening hours filled in and photos from opening day. To a new customer, that reads as risk.
Trust is missing →Nothing is measured
Nobody knows where enquiries come from — Google, word of mouth, or Facebook. Without measurement it's impossible to say what works and what is just burning money.
Decisions made on gut feel →
Part 2 · The method
What we'd do in 90 days
The order matters. First we fix the place where the customer lands, then we turn on the traffic, and only then do we invest in long-term visibility. Running ads to an old website is like pouring water into a leaking bucket.
Foundations: website, Google profile, measurement
In the first month we'd launch a new, fast, phone-first website with a clear enquiry form and a visible phone number. We'd clean up the Google Business Profile: categories, opening hours, service list, fresh photos, messaging.
In parallel we'd set up measurement, so that from day one we can see how many enquiries arrive, where from and at what cost. Without that, everything after this is guesswork.
Outcome: a solid base →Traffic: ads, lead generation, a review system
In month two we'd launch Google and Meta ads on a small, controlled budget with clear city and service segments, testing two or three different offers so it becomes obvious quickly which one produces the cheapest enquiry.
Alongside that we'd start a review system: an automatic reminder to the customer after the job, with a direct link to Google. It's one of the cheapest ways to lift both trust and local visibility.
Outcome: the first new enquiries →Lasting visibility: SEO, AEO, optimisation
In month three we'd move to SEO and AEO: service pages, an FAQ built from the questions customers actually ask, and structured markup (schema) so both Google and AI tools understand the business.
At the same time we'd optimise what is already running: switch off the most expensive ad groups, push budget into the cheapest ones, and fix the points in the form where visitors drop out.
Outcome: traffic that doesn't stop →
Part 3 · Projection
What to realistically expect
Below is a projection, not a set of achieved results. We keep the numbers deliberately conservative: better to promise less and deliver more. Nothing here has been "achieved" — these figures show what would be realistic for a business like this.
| Metric | Start (day 0) | Projected after 90 days |
|---|---|---|
| Enquiries per month | ~5 | 15–25 (projected) |
| Google reviews | 3 | 15+ (projected) |
| Visibility in local searches ("service + Kaunas") | Not on page one | Page one for part of the queries (projected) |
| Google profile views | Not measured | Measured monthly, trending up (projected) |
| Enquiry sources | Unknown | A clear monthly report |
| Mobile site speed | Slow, dated | Fast, phone-first |
Results vary with the industry, the level of competition in the city, the size of the ad budget and how quickly the business replies to the enquiries it gets — so treat these numbers as a reference point, not a promise.
Part 4 · Cost
What it would cost
A scenario like this fits the Growth plan from €590/month, which covers website upkeep, the Google profile, ad management, the review system and SEO and AEO work. The ad budget is paid separately and goes straight to Google and Meta — we take no cut of it. For a smaller scope there is the Start plan from €290/month. Full pricing is on the pricing page.
Simple break-even math
Say an average new customer is worth €X to your business over a year. To cover the €590/month fee you'd need roughly 590 ÷ X new customers per month.
If one customer is worth €300, that's about two new customers a month to break even. At €150 each, you'd need four. Everything above that is profit.
Run it with your numbers, not ours →Ad budget kept separate
For a business this size we normally suggest starting with a modest test budget and raising it only once the numbers show the cost per enquiry is acceptable. You choose the budget and can change it at any time.
Start small, scale on results →No long contracts
We don't lock clients into annual contracts. You pay for as long as you see value — and the monthly report exists precisely so you can see that value in numbers rather than sense it by feel.
Fair to both sides →Want a plan like this for your own business? Start with SEO and AEO, look at the cities we work in, or just write to us — the first conversation is free.
Strategic growth partner
Is your business ready for serious growth?
Get in touch. As your strategic growth partner we take care of all your marketing — so you and your team can focus on what you do best.
- Strategy and execution in one place
- You do your work — we grow your pipeline
- Clear pricing, no long contracts
Or reach us directly: info@pakamedia.lt