● Free tool · No signup

ROI calculator: when does marketing pay for itself?

Before investing in marketing, one number is worth knowing: how many new customers it takes to break even. Enter a few details about your business and you'll have the answer in seconds.

The calculator runs entirely in your browser — nothing is sent or stored.

Your numbers

About your business

Value of one customer € Average revenue from one new customer.

Profit margin % Not sure? 30 % is a safe average.

Your investment

Paka Media plan

Ad budget € Paid directly to Google and Meta.

New customers a month you expect 6

Drag the slider and watch the return change.

Result

To break even you need

10 customers / mo

That's roughly 34 enquiries a month, if 30 % of them become customers.

Investment / mo

€890

Plan + ads

Profit / mo

—

At the number you chose

0break-even40 customers

Over 12 months —

This is simple maths, not a promise. Real results depend on your sector, competition and season — a 3–6 month horizon is more realistic.

How to read this number. Break-even is a modest target, not an ambition. If your business only needs a handful of new customers a month to cover marketing, everything beyond that is pure growth. If the threshold looks too high, it usually means starting with a smaller plan — or first increasing your average customer value. We'll tell you that honestly in the free consultation too.

Method

How we calculate

No magic — just four lines of maths you can check yourself.

A calculator and a handwritten ledger on a desk — The calculator works from profit, not revenue — so the numbers do not flatter.

Monthly investment = plan fee + ad budget.
Profit per customer = average customer value × profit margin.
Break-even point = investment ÷ profit per customer (rounded up).
Enquiries needed = break-even ÷ conversion rate (we use a conservative 30 %).

We deliberately calculate from profit rather than revenue — it makes the number honest. And we deliberately don't show a "projected" number of customers: how many you'll get depends on your sector and market, so you choose that figure yourself.

Strategic growth partner

Is your business ready for serious growth?

Get in touch. As your strategic growth partner we take care of all your marketing — so you and your team can focus on what you do best.

Strategy and execution in one place
You do your work — we grow your pipeline
Clear pricing, no long contracts

Or reach us directly: info@pakamedia.lt