Strategy
Before spending the first euro, we answer the key questions: who you're selling to, what you'll say, and where your customers actually are — Google, Meta, or both.
A plan before a budget →
● Google Ads · Facebook · Instagram · for 2–20 person teams
Google & Meta ads that bring in customers
Most small businesses start advertising with the "Boost post" button — they pay Facebook, get a few likes, and the phone stays silent. Targeted advertising works differently: a clear strategy, the right audience, a message that sells, and constant optimization based on real numbers.
Paka Media isn't a "click supplier" — we're a strategic growth partner for 2–20 person teams. We combine Google Search (people already looking for your service) with Meta ads on Facebook and Instagram (people who don't yet know they need you), so inquiries come from both directions.
Unlike SEO, ads show results fast — the first inquiries often arrive within days of launching a campaign. And every month you get a jargon-free report: how much you invested, how many inquiries you got, and what one customer cost you.
Results within days
No long contracts
Jargon-free reporting
Advertising channels
Google Search
Google Maps
YouTube
Facebook
Instagram
Remarketing
What's included
Everything ads need to actually work — in one service
Not "set it and forget it", but the full cycle: from strategy to monthly optimization. You run your business — we make sure your ads pay for themselves.
Campaign setup
We build and technically configure your campaigns in Google Ads and Meta — with conversion tracking, so you can see what actually works.
Technically solid →Audiences
Precise audiences by location, interests and behavior — so your ads reach people who can become customers, not everyone at random.
The right people →Ad copy & creatives
We write copy that speaks your customer's language and prepare visuals that stop the scroll — on Facebook, Instagram and Google Search.
A message that sells →Ongoing optimization
Every week we monitor results, pause what isn't working and double down on what is — so every euro of your budget works harder over time.
Weekly, not quarterly →Jargon-free monthly report
No "CTR" and "CPM" tables without explanation. Plain and simple: how much you invested, how many inquiries you got, what a customer cost, and what we'll do next month.
Numbers you understand →How much does it cost?
Google & Meta advertising is included in the Growth plan from €590/mo. Your ad budget (what you pay Google and Meta) is separate — and you control it.
See pricing →
Google ads in your city
We work across all of Lithuania
We target ads by city and district — so you only pay to reach people who can realistically become your customers.
Google ads in Vilnius
Targeted advertising for capital-city customers — from the Old Town to Antakalnis.
Google ads in Vilnius →Google ads in Kaunas
Reach Kaunas customers at the exact moment they search for your service.
Google ads in Kaunas →Google ads in Klaipėda
Advertising for businesses in the port city — visibility where customers search.
Google ads in Klaipėda →Other cities
Šiauliai, Panevėžys and the rest of Lithuania — see the full list of cities.
All cities →
Frequently asked questions
Google & Meta ads — common questions
What is the minimum ad budget?
For most 2–20 person teams we recommend starting with €300–500 per month in ad budget (the amount you pay directly to Google and Meta — it's separate from our service fee). With a smaller budget, the platforms can't gather enough data to optimize. We agree on the exact amount in a free consultation, based on your industry and competition.
When will I see results?
The first inquiries often arrive within days of launching your campaigns — that's what sets ads apart from SEO. Stable, predictable results take shape over 4–8 weeks, as the platforms accumulate data and we optimize audiences and ads based on what actually brings in customers.
Google or Meta — which is better for my business?
Google ads reach people who are already searching for your service — so they usually suit service businesses with clear demand. Meta (Facebook and Instagram) creates demand — it shows you to people who aren't searching yet but match your customer profile. For most businesses a combination works best, and we set the split during the strategy phase based on your industry and budget.
Can I stop at any time?
Yes. We work without long contracts — you can stop or pause the service any month. Your ad accounts and the data history they've accumulated stay yours, so you're never locked in to an agency. Our goal is that you stay for the results, not because of a contract.
How do you measure whether the ads pay off?
We set up conversion tracking: calls, submitted forms, messages and orders. In your monthly report you see the numbers that matter, in plain language — how much you invested, how many inquiries you got, and what one inquiry or customer cost. We make decisions based on these numbers, not on likes or impressions.
Strategic growth partner
Is your business ready for serious growth?
Get in touch. As your strategic growth partner we take care of all your marketing — so you and your team can focus on what you do best.
- Strategy and execution in one place
- You do your work — we grow your pipeline
- Clear pricing, no long contracts
Or reach us directly: info@pakamedia.lt